GRAPHIC & WEB DESIGN SKILL SET
DESIGN THEORY
I govern my design aesthetic under the harmonies of Principle (integrity), Pattern (form), and Purpose (function).
I believe that there are very different outcomes when these different elements interact with each other. A strong interaction between Principle and Purpose may be ok for some, but I think that it delivers a boring product. Likewise, a strong interaction between Pattern and Purpose can yield designs that are more conceptual and “outside the box”. Also, designs with strong Principle and strong Pattern will almost always captivate your audience, entice, and pick their interest.
However (and there is always a however), there can always be a little chaos lurking around the corner, and when it is added to the equation… particularly with a conceptual idea, I have discovered some pretty pleasant surprises.